What You Need to Know About Maintaining the IGP Specialty Brand
Thanks for visiting our Brand Guidelines section, your resource for ensuring the IGP Specialty corporate identity is properly presented.
It's important to maintain consistency in how the IGP Specialty corporate identity appears in any and all communications seen outside the company. This includes emails, marketing materials, signage, and other items.
Corporate identity includes company name, logos, color palettes, fonts and more.
Why branding? When branding is consistent over time, materials become instantly recognizable and promote a sense of reliability and security. On the other hand, when branding elements such as logos, fonts and colors are used inconsistently, it devalues the brand and can be outright confusing.
Understanding Brand Guidelines — Contents
- Our Name—One name, two ways.
- The Logo and Branding Bar—Working in tandem to strengthen the brand.
- Additional Guidelines—Notes on specific uses.
- Resources—Access IGP Specialty logos and materials.
TIP: To ensure your material follows our brand guidelines, submit a request at the Programs & Wholesale Marketing Request page.
FOR INTERNAL USE ONLY
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Common Questions
Q: Do I really need to worry about all these guidelines?
A: Not if you submit a request in the portal—we’ll ensure your material meets brand guidelines. But if you are creating your own material, such as a PowerPoint deck, yes.
Q: How do I get to the request portal?
A: Submit a request at the Programs & Wholesale Marketing Request page.
Other Questions?
Contact Steve Beavers.