The Logo and Branding Bar
The Logo and Branding Bar work together to strengthen the IGP Specialty brand.
Note: The integrity of the IGP Specialty brand depends on the proper use of several elements besides the Logo and Branding Bar. See Additional Guidelines.
▶ Jump down to The Branding Bar.
The Logo
Two versions of the logo are available: Logo A and Logo B. The logo is to be used full-color (blue and orange) at all times.
The logo should appear on a plain white background, free of any other elements, using the proper clear space.
Clear Space: When using the logo, a minimum clear space must be used. This space is equal to the height of the S in the logo.
No other elements should be close enough to the logo to imply they are part of the logo, or are a special logo.
Size Requirements: The logo should not be used under a minimum size, as shown above. Since Logo A includes the words “Innovation Growth Partners,” its minimum size is larger than Logo B to ensure it is readable.
What to Avoid: Black-and-white, one-color, and reversed-out printing are to be avoided unless no other option is available. If this is the case, contact the Programs & Wholesale marketing team for assistance.
When to Use Logos A and B: Logo A should appear at least once in multi-page documents such as presentation decks, white papers and brochures. In general, Logo A should be used on the first page, while Logo B should be used on successive pages when needed. See an example here.
Forms, applications, agreements and similar documents must use Logo A. See an example here.
Single-page marketing materials are not required to use Logo A, but Logo B must appear on the page, as in a footer, along with the words “Innovation Growth Partners Specialty, LLC” clearly visible on the page. Divisions with their own logos must also use Logo B. See examples here and here.
The Branding Bar
The Branding Bar is a simple, easy-to-implement design element used to easily identify IGP Specialty marketing materials. It should always appear on sales sheets, emails and presentation decks, along with the logo.
- The Branding Bar should always meet three edges of the page: top, left and right, or bottom, left and right (or both).
- Forms, applications, agreements and similar documents are not required to use the Branding Bar, since they are not sales materials.
- Giveaway items such as note pads and mugs are not required to use the Branding Bar, due to imprinting restrictions. See Additional Guidelines.
- The colors used in the Branding Bar are IGPS Orange and IGPS Blue. No tints or other colors should be used.
- The two colors should always be used as color blocks in a one-third to two-thirds ratio in width.
- The Branding Bar can be used with the 1/3 color block on either side. When used at the top and bottom of a page, such as a flyer, the bottom bar should be flipped horizontally relative to the top bar.
- Overall height is variable, but the height should never appear more than 1/3 the width of the smaller color block. Minimum height is 1/8” or 12 pixels.
TIP: To ensure your material follows our brand guidelines, submit a request at the Programs & Wholesale Marketing Request page.
FOR INTERNAL USE ONLY
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What does the logo represent?
The IGP Specialty logo represents our focus on client success with shapes suggesting:
- Growth Chart—Increasing Business
- Mountains—Reaching the Top
- Lightning—Prompt, Efficient Service
In addition, letters breaking the boundary of the box suggest:
- Thinking Outside the Box
Common Questions
Q: Do I really need to worry about all these guidelines?
A: Not if you submit a request in the portal—we’ll ensure your material meets brand guidelines. But if you are creating your own material, such as a PowerPoint deck, yes.
Q: How do I get to the request portal?
A: Submit a request at the Programs & Wholesale Marketing Request page.
Other Questions?
Contact Steve Beavers.