Our Name
What’s In a Name?
Innovation Growth Partners Specialty, LLC is more than just our name. It represents specific initiatives that bring solid benefits to our clients.
- Innovation: We continue to innovate with new programs, resources and capabilities.
- Growth: We are focused on driving positive, long-term growth for our clients.
- Partners: We bring together carriers, clients and agents as partners in success.
- Specialty: We offer unique programs tailored to specific industries.
One Name, Two Ways
Our company name should appear one of these two ways only:
- Innovation Growth Partners Specialty, LLC (Long Version)
- IGP Specialty (Short Version)
▶ The versions of the names above are the only ones anyone should ever see externally.
Our company name should never appear externally as any of these:
- IGP Specialty, LLC
- IGPS
- IGP
However, IGPS can be used internally only as a quick abbreviation.
When to Use the Long and Short Versions of Our Name
Long Version: At least one text instance of the Long Version, Innovation Growth Partners Specialty, LLC, must appear on any type of communication to be seen externally. This includes but is not limited to emails, presentations, applications, and marketing collateral.
Usually, the Long Version will appear only once, or in the case of a multi-page document or slide deck, on the first and last pages.
Short Version: The Short Version, IGP Specialty, should be used elsewhere in the communication, as often as necessary.
Exceptions: Some items, such as certain trade-show giveaways, are exceptions to this guideline. See Additional Guidelines.
Division Names and Logos
Divisions with their own names should always incorporate this tag in marketing materials:
- A Division of Innovation Growth Partners Specialty, LLC
Example: Harbor Risk is a Division of Innovation Growth Partners Specialty, LLC.
TIP: The tag is most often used in the “fine print“ on the bottom or last page of a marketing piece. The Short Version of the name should be used for the rest of the piece.
Division logos include this tag as part of the logo, as in the examples below. The tag should not be removed or cropped off.
TIP: To ensure your material follows our brand guidelines, submit a request at the Programs & Wholesale Marketing Request page.
FOR INTERNAL USE ONLY
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Common Questions
Q: Do I really need to worry about all these guidelines?
A: Not if you submit a request in the portal—we’ll ensure your material meets brand guidelines. But if you are creating your own material, such as a PowerPoint deck, yes.
Q: How do I get to the request portal?
A: Submit a request at the Programs & Wholesale Marketing Request page.
Other Questions?
Contact Steve Beavers.